Dec 27

Ook Floor Protectors

Posted by Simon

Maybe 30 years ago a company called Ook from Germany changed how people hang pictures. Before Ook you used nails and they were almost free.

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After Ook you used “professional picture hangers.” They were much better and much, much more expensive.

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$1.50 picture hanger
There is an opportunity to do the same thing with the little protective feet that go on the bottom of chairs and other furniture on fancy hardwood floors.

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We have beautiful new hardwood floors in our kitchen and family room. They look great but scratch really easily.

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I have been putting on the best available felt pads but they are not ideal. The felt is soft but not a very good cushion and the adhesive fails regularly.

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The ideal pad would have an epoxy or other super glue like adhesive and a molded urethane shaped contact surface that was a variable ILD construction. ILD is a acronym for Indent Load Deflection. In a much larger format it is why beds have springs and pads. The pads design is not the critical thing however it is the marketing. People who spend ten thousand dollars on a beautiful floor will be more than willing to spend hundreds of dollars to protect it. And in fact they want to spend the money to protect their floors.

Dec 26

Garden Art

Posted by Simon

In Santa Fe we bought a garden sculpture/mobile from a very nice young man, Ben Malley at Wiford Gallery.

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I finally arrived and I finally installed it. When the wind blows it turns and reminds me of flowers. When the wind doesn’t blow it just looks like a very nice copper sculpture in the garden. The manufacturer is Whitaker Studios in St George, Utah.

Happy New Year!

Dec 25

Maxim for December 24, 2007

Posted by Simon

“Contacts is everything.”

Scott Herrera

This is an intentional grammatical mistake to make the reader think about contacts like flocks of birds. You need to have lots of contact for them to be everything. One contact is worse than none.

Dec 24

Lead Free Pencils

Posted by Simon

Pencils don’t have lead in them. What we call the lead is actually a piece of graphite. Graphite is carbon. There is no lead in pencils.

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Having said all of that that there is an opportunity for a pencil marketer to advertise a “100% graphite pencil.” It could claim accurately “now entirely lead free.”

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We visited the Cumberland Pencil Museum in Keswick, England in July and I had the germ of this idea but it was the recent scare about lead in toys that made me think again about marketing “100% Lead Free Pencils.”

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The novelty product of course would be wood pencils with absolutely nothing inside them.  But regular pencils could rightfully make the claim and get the pencil business of the worrying class.

Dec 23

A Holiday Celebration

Posted by Simon

This morning the number of hits on Swcamborne.com went over 100,000!

PRETTY REMARKABLE

If I could type in color I would.

In the next year I’m going to try and make the blog more interactive. If you have any ideas or favorite subjects you would like me to write more about. Send me an email or make a comment below.

Thanks to everyone who helped me reach this milestone in just two years.