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	<title>SWCAMBORNE &#187; Ideas</title>
	<atom:link href="http://swcamborne.com/archives/category/business-success/feed" rel="self" type="application/rss+xml" />
	<link>http://swcamborne.com</link>
	<description>Simon Says: Life is Good</description>
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		<title>Server School</title>
		<link>http://swcamborne.com/archives/business-success/server-school</link>
		<comments>http://swcamborne.com/archives/business-success/server-school#comments</comments>
		<pubDate>Wed, 11 Aug 2010 04:47:11 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3372</guid>
		<description><![CDATA[Here is a very good idea for someone who wants to start a service business and is willing to travel.  Start a half day seminar program that teaches people who work as servers how to get more tips.  Proposed name: 
Get More Tips Tomorrow Guaranteed 
It will be a three or four hour class and [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a very good idea for someone who wants to start a service business and is willing to travel.  Start a half day seminar program that teaches people who work as servers how to get more tips.  Proposed name: <strong></strong></p>
<p style="text-align: center;"><strong>Get More Tips Tomorrow Guaranteed </strong></p>
<p>It will be a three or four hour class and will be live and interactive.  The target market will be people in tip producing jobs.  Wait staff, bell men and valets for instance.   The price would have to be in the $60 to $80 range.  But lots of people would take the class and the results could be very good.  it turns out that there has been lots of research about tipping but the results are not getting filtered down to the people who can use it.  The service providers.  This class will give them practical information about how to get more tips.</p>
<p>The idea for the class came to me at dinner the other night.  Nurit, Lillian and I were discussing an excellent  paper Lillian wrote for her Hospitality Management Degree about the effect of gender on tipping.  It is a really interesting topic that is hard to study and quantify.  Tipping seems to be mostly cultural and has very little effect on service.  Did you know that if the server touches you in the correct way you are likely to give them a larger tip?  What do you think happens if the server discusses the prices on the menu with you?</p>
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		<item>
		<title>Epicurean Toothpaste</title>
		<link>http://swcamborne.com/archives/business-success/epicurean-toothpaste</link>
		<comments>http://swcamborne.com/archives/business-success/epicurean-toothpaste#comments</comments>
		<pubDate>Wed, 11 Aug 2010 04:16:14 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Product Idea]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3370</guid>
		<description><![CDATA[Epicurean Toothpaste is for people who want to taste food and drink.  They love food and don&#8217;t want it all to taste &#8220;minty fresh.&#8221;  Epicurean Toothpaste will have the same tooth cleaning qualities as Crest and Colgate but will not have the cloying mint or even worse wintergreen taste.  So when you sip that $70 [...]]]></description>
			<content:encoded><![CDATA[<p>Epicurean Toothpaste is for people who want to taste food and drink.  They love food and don&#8217;t want it all to taste &#8220;minty fresh.&#8221;  Epicurean Toothpaste will have the same tooth cleaning qualities as Crest and Colgate but will not have the cloying mint or even worse wintergreen taste.  So when you sip that $70 Bordeaux you&#8217;ll actually be able to taste it.</p>
<p>Toms of Maine Toothpaste may have these characteristics but it has not been marketed to this perceived need.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hoover Dam</title>
		<link>http://swcamborne.com/archives/simon-says/hoover-dam</link>
		<comments>http://swcamborne.com/archives/simon-says/hoover-dam#comments</comments>
		<pubDate>Thu, 22 Jul 2010 19:03:12 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Simon Says]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Hoover Dam]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3312</guid>
		<description><![CDATA[The new bridge at Hoover Dam is nearing completion.  Here are some very cool pictures taken during its construction.  Thanks to Gene B. for sending them along.

To read more visit this site:
http://www.hooverdambypass.org/whats_new.htm

There is an opportunity for a book: A Hundred Bridges to See Before You Die It could be put out by the ASCE who [...]]]></description>
			<content:encoded><![CDATA[<p>The new bridge at Hoover Dam is nearing completion.  Here are some very cool pictures taken during its construction.  Thanks to Gene B. for sending them along.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Medium" title="ATT54917" href="http://swcamborne.com/photos/photo/4819048922/att54917.html"><img class="aligncenter" src="http://farm5.static.flickr.com/4073/4819048922_3473f5e938.jpg" alt="ATT54917" width="500" height="332" /></a></p>
<p>To read more visit this site:</p>
<p><a href="http://www.hooverdambypass.org/whats_new.htm">http://www.hooverdambypass.org/whats_new.htm</a></p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Medium" title="ATT54923" href="http://swcamborne.com/photos/photo/4818427595/att54923.html"><img class="alignnone" src="http://farm5.static.flickr.com/4137/4818427595_1e5de683a5.jpg" alt="ATT54923" width="333" height="500" /></a></p>
<p style="text-align: left;">There is an opportunity for a book: <strong>A Hundred Bridges to See Before You Die </strong>It could be put out by the ASCE who publish a bridge calendar every year.</p>
]]></content:encoded>
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		<item>
		<title>Chocolate Has Consequences</title>
		<link>http://swcamborne.com/archives/business-success/chocolate-has-consequences</link>
		<comments>http://swcamborne.com/archives/business-success/chocolate-has-consequences#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:40:50 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Product Idea]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3241</guid>
		<description><![CDATA[A year ago Hershey Chocolate bought Cadbury Chocolate or something like that.

The good news is that now Cadbury has better distribution in the US.  The bad news is that the two companies are homogenizing.

This does not bode well for either companies distinct product lines.  It is an opportunity for the next Godiva Chocolate.
]]></description>
			<content:encoded><![CDATA[<p>A year ago Hershey Chocolate bought Cadbury Chocolate or something like that.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="IMG_1383" href="http://swcamborne.com/photos/photo/4768706594/img_1383.html"><img class="alignnone" src="http://farm5.static.flickr.com/4097/4768706594_25a6d62105_m.jpg" alt="IMG_1383" width="240" height="189" /></a></p>
<p style="text-align: left;">The good news is that now Cadbury has better distribution in the US.  The bad news is that the two companies are homogenizing.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="IMG_1384" href="http://swcamborne.com/photos/photo/4768707432/img_1384.html"><img class="alignnone" src="http://farm5.static.flickr.com/4096/4768707432_3caa325836_m.jpg" alt="IMG_1384" width="240" height="202" /></a></p>
<p style="text-align: left;">This does not bode well for either companies distinct product lines.  It is an opportunity for the next Godiva Chocolate.</p>
]]></content:encoded>
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		<item>
		<title>Gullo Dynamics</title>
		<link>http://swcamborne.com/archives/business-success/gullo-dynamics</link>
		<comments>http://swcamborne.com/archives/business-success/gullo-dynamics#comments</comments>
		<pubDate>Sun, 20 Jun 2010 23:44:47 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Italy]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3177</guid>
		<description><![CDATA[Our very good guide on the walking tour on the Cinque Terre was Alejandro Gullo.  He allowed us to call him Alex.

Alex is one of ten children and he and his wife have seven of their own.  Between his brothers and sisters they have 35 or 40 cousins.  Even if everybody is filled with goodwill [...]]]></description>
			<content:encoded><![CDATA[<p>Our very good guide on the walking tour on the Cinque Terre was Alejandro Gullo.  He allowed us to call him Alex.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Alex Gullo" href="http://swcamborne.com/photos/photo/4719189578/alex-gullo.html"><img class="aligncenter" src="http://farm5.static.flickr.com/4028/4719189578_8cbcc66b88_m.jpg" alt="Alex Gullo" width="161" height="240" /></a></p>
<p>Alex is one of ten children and he and his wife have seven of their own.  Between his brothers and sisters they have 35 or 40 cousins.  Even if everybody is filled with goodwill all of these interactions cause some interesting dynamics.  Alex called the study of the relationships in his family &#8220;Gullo Dynamics&#8221; and he claimed to be the worlds expert.  There are dynamics in our small family and in our circle of friends and although we haven&#8217;t given them a name yet we have enjoyed thinking about the &#8220;Gullo Dynamics&#8221; of the various groups.   It is helping me be a bit more objective.</p>
<p>At Ankor Wat in Cambodia many years ago we had a guide named Tim who had a very calming walk.  In our family &#8220;Walking like Tim&#8221; is a code for calming down.  Gullo Dynamics has the same potential.    It can be code for &#8220;be objective&#8221;.  Another example came from Captain Wiley, a terrific Colorado River guide, we had in the Grand Canyon about five years ago.  Wiley used the expression &#8220;have a drink of water&#8221; as code for don&#8217;t get to testy.  And now we do too.</p>
<p style="text-align: center;"><a href="http://swcamborne.com/italy"><strong>See all of my posts about Italy 2010</strong></a></p>
]]></content:encoded>
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		<item>
		<title>Bins of Italy Calendar</title>
		<link>http://swcamborne.com/archives/business-success/bins-of-italy-calendar</link>
		<comments>http://swcamborne.com/archives/business-success/bins-of-italy-calendar#comments</comments>
		<pubDate>Wed, 16 Jun 2010 15:12:15 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3184</guid>
		<description><![CDATA[In rural Italy trash is picked up from centralized plastic dumpsters.

The good news is that the amount of trash on the streets has decreased dramatically.  The bad news is people have to take their trash to these bins which are on street corners everywhere.  Some of them have great views.

There is an opportunity for a [...]]]></description>
			<content:encoded><![CDATA[<p>In rural Italy trash is picked up from centralized plastic dumpsters.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Bins" href="http://swcamborne.com/photos/photo/4705863843/bins.html"><img class="alignnone" src="http://farm2.static.flickr.com/1287/4705863843_56894d6d54_m.jpg" alt="Bins" width="240" height="180" /></a></p>
<p>The good news is that the amount of trash on the streets has decreased dramatically.  The bad news is people have to take their trash to these bins which are on street corners everywhere.  Some of them have great views.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Bins" href="http://swcamborne.com/photos/photo/4705859319/bins.html"><img class="alignnone" src="http://farm5.static.flickr.com/4059/4705859319_d517a6c432_m.jpg" alt="Bins" width="240" height="180" /></a></p>
<p>There is an opportunity for a Calendar in the vein of the <a href="http://swcamborne.com/archives/business-success/how-ideas-happen" target="_self"><strong>&#8220;Round-a-Bouts of Derby&#8221;</strong></a> or the <a href="http://swcamborne.com/archives/business-success/mobile-homes-of-new-mexico-calendar" target="_self"><strong>&#8220;Mobile Homes of New Mexico&#8221;</strong></a></p>
<p>The presence of trash bins in such beautiful surrounding creates paradoxical photo opportunities.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Bins" href="http://swcamborne.com/photos/photo/4706502358/bins.html"><img class="alignnone" src="http://farm5.static.flickr.com/4053/4706502358_832dc072fe_m.jpg" alt="Bins" width="240" height="180" /></a></p>
<h2 style="text-align: center;"><a href="http://www.flickr.com/photos/42316886@N00/sets/72157624163655853/" target="_self"><strong>More photos of beautiful bins</strong></a></h2>
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		<item>
		<title>Trompe L&#8217;Oeil</title>
		<link>http://swcamborne.com/archives/business-success/trompe-loeil</link>
		<comments>http://swcamborne.com/archives/business-success/trompe-loeil#comments</comments>
		<pubDate>Sat, 05 Jun 2010 16:06:31 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Italy]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3148</guid>
		<description><![CDATA[
The building across from our hotel in Santa Margherita
The decorations on this building are not real.  They are painted on using a technique that make them look real.  The technique goes by the French name &#8220;Trompe L&#8217;Oiel&#8221; which means roughly to fool the eye.  It is pronounced: &#8220;trum ploy&#8221;.

A close-up illustrates the point
How and why [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Trompe L'Oeil" href="http://swcamborne.com/photos/photo/4672069364/trompe-loeil.html"><img class="alignnone" src="http://farm5.static.flickr.com/4022/4672069364_52092cc6d6_m.jpg" alt="Trompe L'Oeil" width="240" height="180" /></a></p>
<p style="text-align: center;"><em>The building across from our hotel in Santa Margherita</em></p>
<p>The decorations on this building are not real.  They are painted on using a technique that make them look real.  The technique goes by the French name &#8220;Trompe L&#8217;Oiel&#8221; which means roughly to fool the eye.  It is pronounced: &#8220;trum ploy&#8221;.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Trompe L'Oeil" href="http://swcamborne.com/photos/photo/4672070122/trompe-loeil.html"><img class="alignnone" src="http://farm5.static.flickr.com/4007/4672070122_643570b77d_m.jpg" alt="Trompe L'Oeil" width="240" height="180" /></a></p>
<p style="text-align: center;"><em>A close-up illustrates the point</em></p>
<p>How and why it became fashionable to use it along the north west coast of Italy could be the subject of a doctoral thesis.  What we discovered was that it is done by homeowners and landlords to increase the eye appeal of their building.  There are no tax or direct economic subsidies to the owners.  It is roughly the same as people in Pasadena spending a lot of money to do really nice landscaping in their front yards.  It works by something like peer pressure for adults.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Trompe L'Oeil" href="http://swcamborne.com/photos/photo/4671450005/trompe-loeil.html"><img class="alignnone" src="http://farm5.static.flickr.com/4005/4671450005_e786771ede_m.jpg" alt="Trompe L'Oeil" width="240" height="180" /></a></p>
<p style="text-align: center;"><em>note the shadows of the real shutters above</em></p>
<p>In many cases the original building was roughly hewn stone from the late middle ages.  They were stuccoed later as fashion changed and economics allowed.  Beginning in the mid nineteenth century with the arrival of the railroads and tourists the fashion of decorating a building with trompe l&#8217;oiel started. Probably so the buildings wouldn&#8217;t look like they were in poor fishing villages.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="Trompe L'Oeil" href="http://swcamborne.com/photos/photo/4672074150/trompe-loeil.html"><img class="alignnone" src="http://farm2.static.flickr.com/1276/4672074150_213ef884f1_m.jpg" alt="Trompe L'Oeil" width="180" height="240" /></a></p>
<p>I like the fact that a community of people works through non government, non coercive means to achieve a common good.  Sometimes it has gotten a little out of hand.</p>
<p style="text-align: center;"><strong><a class="tt-flickr tt-flickr-Small" title="Trompe L'Oeil" href="http://swcamborne.com/photos/photo/4672071714/trompe-loeil.html"><img class="alignnone" src="http://farm2.static.flickr.com/1296/4672071714_5d8a7d6038_m.jpg" alt="Trompe L'Oeil" width="240" height="180" /></a></strong></p>
<p style="text-align: center;"><strong>Even the cat is painted</strong></p>
<p style="text-align: left;"><strong>I wonder if a painter skilled at this type of painting could build a business in the Los Angeles area</strong><em>?<br />
</em></p>
<h2 style="text-align: center;"><a href="http://www.flickr.com/photos/42316886@N00/sets/72157624208816484/" target="_blank">More Trompe L&#8217;Oeil Pictures</a></h2>
<p style="text-align: center;"><a href="http://swcamborne.com/italy" target="_self"><strong>More Italy trip Posts</strong></a></p>
]]></content:encoded>
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		<item>
		<title>Fruitarian Tours</title>
		<link>http://swcamborne.com/archives/business-success/fruitarian-tours</link>
		<comments>http://swcamborne.com/archives/business-success/fruitarian-tours#comments</comments>
		<pubDate>Mon, 31 May 2010 13:42:42 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Entrepreneurs]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3023</guid>
		<description><![CDATA[This morning we had a Mango for breakfast.  It was good but it wasn&#8217;t as good as the time we were in Maui in June.  The little house we rented was in a mango grove and the ripe fruit were falling out of the tree.  Oh my they were delicious.

There is an opportunity in this [...]]]></description>
			<content:encoded><![CDATA[<p>This morning we had a Mango for breakfast.  It was good but it wasn&#8217;t as good as the time we were in Maui in June.  The little house we rented was in a mango grove and the ripe fruit were falling out of the tree.  Oh my they were delicious.</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="PC220008" href="http://swcamborne.com/photos/photo/4655620423/pc220008.html"><img class="alignnone" src="http://farm5.static.flickr.com/4048/4655620423_8c61d33767_m.jpg" alt="PC220008" width="240" height="180" /></a></p>
<p>There is an opportunity in this dichotomy.  Organize tours that are like wine tours but are focused on fresh food.</p>
<ul>
<li>Georgia in Peach season</li>
<li>Illinois in Corn season</li>
<li>Southern California in Strawberry season</li>
<li> Maui in Mango season</li>
<li>Cherries</li>
<li>Plums</li>
<li>Olives</li>
</ul>
<p>Perfect foods are hard to find.  People with disposable income will pay to find them.</p>
]]></content:encoded>
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		<item>
		<title>How Ideas Happen</title>
		<link>http://swcamborne.com/archives/business-success/how-ideas-happen</link>
		<comments>http://swcamborne.com/archives/business-success/how-ideas-happen#comments</comments>
		<pubDate>Sat, 29 May 2010 02:14:01 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=1449</guid>
		<description><![CDATA[In 2006 my brother Tom sent me a Roundabouts of Derby calendar.  It is the kind of thing I like, off-beat and quirky.

I wrote about it at the time on the blog.  In December I made a calendar for the family using Shutterfly.  So I was thinking about calendars when we went to New Mexico [...]]]></description>
			<content:encoded><![CDATA[<p>In 2006 my brother Tom sent me a Roundabouts of Derby calendar.  It is the kind of thing I like, off-beat and quirky.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="P2050030.JPG" href="http://swcamborne.com/photos/photo/3273846687/p2050030jpg.html"><img class="alignnone" src="http://farm4.static.flickr.com/3510/3273846687_081107b9f1.jpg" alt="P2050030.JPG" width="500" height="375" /></a></p>
<p>I wrote about it at the time on the blog.  In December I made a calendar for the family using <a href="http://www.shutterfly.com/?cid=SEGOOSFL012" target="_blank"><strong>Shutterfly</strong></a>.  So I was thinking about calendars when we went to New Mexico and had the idea for <a href="http://swcamborne.com/archives/business-success/mobile-homes-of-new-mexico-calendar" target="_self"><strong>The Mobile Homes of New Mexico&#8221; calendar.</strong></a> It was not that well received so now I have a list of ideas for quirky calendars:</p>
<ul>
<li>Trailer Parks of Southern California</li>
<li>Strip malls of Las Vegas</li>
<li>Trash Cans of America (get a picture of a galvanized trash can before they are all gone)</li>
<li>Hospital waiting rooms of the world</li>
<li>Dead house plants</li>
<li>Abandoned Subdivisions of Arizona</li>
</ul>
<p>What I&#8217;m trying to illustrate here is how by having an open mind ideas can combine,  recombine and morph into new idea and if you let the process go on long enough one of the ideas will turn out to be a good one.  One of the important things is to be testing the ideas with others, getting their feedback, adjusting and then retesting.</p>
<p><a class="tt-flickr tt-flickr-Medium" title="P2050031.JPG" href="http://swcamborne.com/photos/photo/3273846751/p2050031jpg.html"><img class="alignnone" src="http://farm4.static.flickr.com/3526/3273846751_0d65550897.jpg" alt="P2050031.JPG" width="500" height="375" /></a></p>
<p>This is a roundabout near my brothers home.  Here are some samples of my new ideas:</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="PB250004.JPG" href="http://swcamborne.com/photos/photo/3102941900/pb250004jpg.html"><img class="alignnone" src="http://farm4.static.flickr.com/3129/3102941900_9aacd191ae_m.jpg" alt="PB250004.JPG" width="240" height="180" /></a></p>
<p style="text-align: center;">January (Trash Cans of America)</p>
<p style="text-align: center;"><a class="tt-flickr tt-flickr-Small" title="PA170018.JPG" href="http://swcamborne.com/photos/photo/3012993624/pa170018jpg.html"><img class="alignnone" src="http://farm4.static.flickr.com/3196/3012993624_9e9febfcfc_m.jpg" alt="PA170018.JPG" width="240" height="174" /></a></p>
<p style="text-align: center;">February (Trailer Parks of Southern California)</p>
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		<title>Business Idea</title>
		<link>http://swcamborne.com/archives/business-success/business-idea</link>
		<comments>http://swcamborne.com/archives/business-success/business-idea#comments</comments>
		<pubDate>Wed, 05 May 2010 23:50:47 +0000</pubDate>
		<dc:creator>Lillian</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Lilli]]></category>

		<guid isPermaLink="false">http://swcamborne.com/?p=3065</guid>
		<description><![CDATA[Recently I found myself wanting a card that said something along the lines of &#8220;whoops I screwed up&#8221;.  Of course I could not find any.  I think that someone should make them and sell them in a 6 pack, with things like &#8220;I am a moron&#8221; and &#8220;sorry for being an a$$&#8221;. Just think of [...]]]></description>
			<content:encoded><![CDATA[<p>Recently I found myself wanting a card that said something along the lines of &#8220;whoops I screwed up&#8221;.  Of course I could not find any.  I think that someone should make them and sell them in a 6 pack, with things like &#8220;I am a moron&#8221; and &#8220;sorry for being an a$$&#8221;. Just think of all the relationships that the cards could help heal.</p>
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